Brand Voice

Overview

Brand Voice is Markleyo AI's powerful feature that ensures all AI-generated content from social media posts to chatbot responses that sounds authentically like YOUR business. By creating a detailed brand profile, you teach the AI to write, speak, and communicate in your unique style across all tools.

What is Brand Voice?

Your Brand Voice is a comprehensive personality and style profile that instructs Markleyo AI on how to generate content that perfectly matches your brand identity. Instead of generic AI copy, you get content that:

• Sounds like your brand: Maintains your unique tone, style, and personality

• Stays consistent: Ensures uniform messaging across all channels and tools

• Resonates with your audience: Connects with your specific target market

• Reflects your values: Incorporates your core messages and principles

• Saves editing time: Produces content that requires minimal revisions

Why Brand Voice Matters

• ✅ Consistency: All AI content sounds like one cohesive brand

• ✅ Authenticity: Copy reflects your actual values and perspective

• ✅ Efficiency: Minimal editing required when content matches your voice

• ✅ Trust: Customers recognize your authentic communication style

• ✅ Scale: Maintain brand integrity while producing 10x more content

• ✅ Professional Quality: Eliminates generic "AI voice"

Creating Your Brand Voice

Step 1: Access Brand Voice

1. Log into your Markleyo AI dashboard

2. Click "Brand Voice" in the left sidebar

3. Click "+ New Company" button (top right)

4. The Brand Voice form will open

Step 2: Fill Out Company Information

Section 1: Company

1. Company Name (Required)

Enter the official name of your business entity.

2. Industry (Required)

Select your primary industry from the dropdown menu.

3. Description (Required)

Provide a brief description of your company (2-3 sentences). Explain what you do, who you serve, and what makes you different.

4. Website (Optional)

Enter your company's website URL. This helps the AI understand your existing online presence and messaging.

5. Tagline (Optional)

Write a catchy tagline or slogan for your company. This is the memorable phrase that captures your value proposition.

6. Tone of Voice (Required)

Select the primary tone that best describes how your brand communicates. Choose from the dropdown:

• Professional: Formal, polished, business-appropriate

• Friendly: Warm, approachable, conversational

• Casual: Relaxed, informal, laid-back

• Authoritative: Expert, commanding, confident

• Playful: Fun, energetic, lighthearted

• Empathetic: Understanding, supportive, caring

• Inspiring: Motivational, uplifting, aspirational

7. Target Audience (Required)

Describe your ideal customer in detail. Include demographics, psychographics, pain points, and goals.

8. Brand Voice (Optional - File Upload)

Upload a document that contains examples of your existing brand voice. This could be:

• Previous marketing copy you've written

• Social media posts you love

• Email templates

• Website copy

• Blog posts

Accepted formats: PDF, DOC, DOCX, TXT, PNG, JPEG

9. Brand Color (Optional)

Select your primary brand color using the color picker. While this doesn't affect written content, it helps maintain visual consistency in templates and designs.

10. Specific Instructions (Optional but Recommended)

Define specific writing rules and preferences. This is where you can be very detailed about what to include and what to avoid.

Section 2: Products or Services

Add the specific products or services your company offers. This allows the AI to generate targeted content about each offering.

Click "+ Products or Services" to add an entry.

1. Name (Required)

The name of your product or service.

2. Type (Required)

Choose whether this is a Product or Service from the dropdown.

3. Key Features (Optional but Recommended)

List the main features or benefits of this product/service. The AI uses this information when generating content about this offering.

4. Add Multiple Products/Services:

• Click the "+" button next to "Products or Services" to add more entries

• Click the red trash icon to delete an entry

• Add as many products/services as needed

Step 3: Save Your Brand Voice

Once all required fields are completed:

1. Review your entries for accuracy

2. Click the "Save" button at the bottom

3. Your Brand Voice profile is now created and active

4. It will appear in your "Manage Voices" list

Managing Multiple Brand Voices

If you manage multiple brands or companies:

1. Go to Brand Voice in the left sidebar

2. View all created Brand Voice profiles

3. Click "+ New Company" to create additional profiles

4. Each profile can be selected independently when using AI tools

Using Brand Voice in AI Tools

Once your Brand Voice is created, you can apply it across all Markleyo AI tools to ensure consistent, on-brand content generation.

Using Brand Voice in AI Writer

The AI Writer generates blog posts, emails, product descriptions, and marketing copy using your Brand Voice.

Step-by-Step: Enable Brand Voice in AI Writer

1. Navigate to AI Writer

   • Go to Left Sidebar → AI Writer

   • Select a Writing template

2. Locate Brand Voice Settings

   • Look for the "Brand Voice" section in the content creation form

   • You'll see a toggle switch labeled "Include your brand"

3. Enable Brand Voice

   • Toggle the switch ON (it will turn black on light mode and grey on dark mode)

   • Two new dropdown menus will appear:

     • Select Company

     • Select Product/Service

4. Select Your Company

   • Click the "Select Company" dropdown

   • Choose the company whose Brand Voice you want to use

   • Example: "XYZ Marketing Solutions"

5. Select Product/Service (Optional)

   • Click the "Select Product/Service" dropdown

   • Choose the specific product/service this content relates to

   • Example: "SEO Optimization Package"

   • If writing general company content, you can leave this unselected

6. Generate Content

   • Complete the rest of the content form fields

   • Click "Generate Content"

   • The AI will create content using your Brand Voice profile and product details

What Brand Voice Changes in AI Writer:

When Brand Voice is enabled, the AI Writer will:

• Match your selected tone (Professional, Friendly, Casual, etc.)

• Use vocabulary and phrases from your uploaded examples

• Follow your specific writing instructions

• Reference your target audience appropriately

• Incorporate product/service features when selected

• Maintain consistency with your brand messaging

Example Comparison:

Using Brand Voice in Social Media Tool

The Social Media Automation tool uses Brand Voice to create platform-specific posts that sound authentically like your brand.

Step-by-Step: Enable Brand Voice in Social Media

1. Navigate to Social Media Tool

   • Go to Left Sidebar → Social Media Posts

   • Click "+ Generate New Post"

   • Select the social media platform

2. Locate Brand Voice Settings

   • In the post creation window, look for the "Personalized content"

   • You'll see a toggle switch in front of it

3. Enable Brand Voice

   • Toggle the switch ON

   • Two dropdown menus will appear:

     • Select Company

     • Select Campaign

4. Select Your Company

   • Click the "Select Company" dropdown

   • Choose the company whose Brand Voice you want to use

   • Example: "XYZ Marketing Solutions"

5. Select Product/Service

   • Click the "Select Product/Service" dropdown

   • Choose if this post is promoting a specific offering

   • Example: "Social Media Management"

   • Leave unselected for general brand posts

6. Generate or Schedule Post

   • Complete the post details (platforms, content, images, date/time)

   • If using AI, click "Enhance with AI"

   • The AI will create posts using your Brand Voice

   • Review and edit as needed

   • Click "Schedule Post" or "Publish Now"

What Brand Voice Changes in Social Media:

When Brand Voice is enabled for social posts, the AI will:

• Match your communication tone across all platforms

• Use appropriate hashtags for your industry

• Write CTAs (calls-to-action) in your style

• Reference your target audience's pain points

• Incorporate product benefits when a product is selected

• Adapt content length to platform requirements while maintaining voice

Platform-Specific Adaptation:

Brand Voice maintains consistency while adapting to each platform:

LinkedIn (Professional audience):
"Struggling with inconsistent marketing? Our team helps service businesses create strategies that drive real ROI. Let's chat about your goals."

Instagram (Visual, casual):
"Marketing doesn't have to be complicated 🚀 We keep it simple and effective for small businesses like yours. Link in bio!"

Twitter/X (Concise, punchy):
"Real marketing results without the BS. That's our promise. #SmallBusiness #MarketingTips"

Brand Voice Best Practices

1. Be Specific

The more detailed your Brand Voice profile, the better the AI performs. Don't just say "professional"—explain what that means for YOUR brand.

2. Provide Examples

Upload actual samples of your best copy. The AI learns from real examples better than descriptions alone.

3. Update Regularly

As your brand evolves, update your Brand Voice profile. Review and refresh quarterly.

4. Test Different Tones

Create multiple Brand Voice profiles to test different approaches, then select the one that performs best.

5. Use Product Selection

Always select the relevant product/service when creating content about a specific offering. This produces more accurate, feature-rich content.

6. Review AI Output

Brand Voice dramatically improves AI content, but always review and edit for accuracy, especially for important campaigns.

7. Maintain One Source of Truth

Keep your Brand Voice profile as the definitive guide to your messaging. Share access with your team to ensure everyone uses the same voice.

Troubleshooting Brand Voice

Problem: AI content doesn't sound like my brand

Solutions:

• Upload more examples of your actual writing

• Add more specific instructions in the "Specific Instructions" field

• Ensure you've selected the correct tone of voice

• Verify Brand Voice toggle is turned ON when generating content

• Double-check you've selected the correct company

Problem: Content is too formal/informal

Solutions:

• Change the "Tone of Voice" selection

• Add instructions like "Use contractions" for casual or "Avoid contractions" for formal

• Upload examples that match your desired formality level

Problem: AI uses words or phrases I want to avoid

Solutions:

• List banned words/phrases in "Specific Instructions"

• Example: "Never use: synergy, disruptive, leverage, circle back"

• Upload examples that demonstrate your preferred vocabulary

Problem: Content doesn't mention my products correctly

Solutions:

• Ensure you've filled out the "Key Features" field for your products

• Select the specific product when generating content

• Add product-specific terminology to "Specific Instructions"

Editing Brand Voice Profiles

To edit an existing Brand Voice:

1. Go to Left Sidebar → Brand Voice

2. Find the Brand Voice you want to edit

3. Click the Edit icon (pencil) next to the company name

4. Make your changes to any field

5. Click "Save" at the bottom

Deleting Brand Voice Profiles

To delete a Brand Voice:

1. Go to Left Sidebar → Brand Voice

2. Find the Brand Voice you want to delete

3. Click the Delete icon (cross) next to the company name

4. Confirm deletion

Brand Voice Quick Reference