Campaigns

Campaigns are strategic initiatives for organizing and targeting your social media content. They help you group related posts, track performance by initiative, and align content with specific business goals.

What is a Campaign?

A Campaign is a collection of social media posts organized around a specific goal or theme. Examples include:

• "Black Friday 2025": Posts promoting holiday sales

• "Product Launch Q4": Posts announcing new product

• "Brand Awareness": Posts to increase brand visibility

• "Lead Generation": Posts with clear calls-to-action

• "Educational Content": Posts teaching customers about your industry

Campaigns help you:

• Organize posts by initiative or goal

• Track performance by campaign

• Segment audience messaging

• Align team efforts

• Measure ROI of specific initiatives

Accessing Campaigns

1. Go to AI Social Media in the left sidebar

2. Click "Campaigns" tab

3. You'll see list of all created campaigns (or empty state if no campaigns yet)

4. Click "+ Create Campaign" to create a new campaign

Creating a Campaign

Campaign Creation Dialog

The "Create a Campaign" dialog opens with fields:

Campaign Name (Required)
A clear name for your campaign that describes its purpose or initiative.

Who is your target audience for this content? (Required)
A detailed description of the specific audience this campaign targets.

Include:

• Demographics (age, location, gender, income level)

• Interests and behaviors

• Pain points and challenges

• Goals and aspirations

• Where they spend time online

Campaign Description (Optional)
Additional context about the campaign's goals and strategy.

Using Campaigns

After Creating a Campaign:

1. Campaign appears in your campaigns list

2. When creating posts, you can assign them to campaigns

3. Analytics track performance by campaign

4. Compare performance across campaigns

Assigning Posts to Campaigns:

When creating a new post:

1. Select "Campaign" dropdown in the post creation form

2. Choose the relevant campaign

3. The post is tagged with that campaign

4. Analytics will track it under that campaign

Campaign Performance Tracking:

View analytics by campaign:

1. Go to Campaigns section

2. Click on a campaign to see:

   • Total posts in campaign

   • Posts published vs. scheduled

   • Engagement metrics (likes, shares, comments)

   • Click-through rates

   • Conversion metrics (if tracked)

   • Campaign ROI